# AMD Raises GDDR6 Memory Prices for AIB Partners

October 14, 2026 at 09:51 AM

> AMD follows Nvidia in increasing memory costs for board partners as supply constraints and geopolitical factors impact the GPU market.

[AMD](<https://hardwarebrief.com/entity/amd-q128896>) has reportedly increased prices for [GDDR6](<https://hardwarebrief.com/entity/gddr6-sdram-q20098041>) memory supplied to its Add-in Board partners as of October 1. This shift follows a similar pricing adjustment by [Nvidia](<https://hardwarebrief.com/entity/nvidia-q182477>) in July, which impacted both GDDR6 and GDDR7 cards amid rising global component costs.

The market is currently facing significant supply constraints, particularly for the **RTX 5090**, which has become difficult to find at major U.S. retailers. Rumors suggest Nvidia may have halted RTX 5090 production to prioritize high-demand AI data center GPUs.

Broader geopolitical factors are also influencing hardware costs, with the war in [Iran](<https://hardwarebrief.com/entity/iran-q794>) driving up prices for essential components like PCBs. These increases come as the RTX 4090 marks its fourth anniversary, signaling a volatile period for GPU availability.


[#AMD](<https://hardwarebrief.com/hashtag/amd>) [#GPU](<https://hardwarebrief.com/hashtag/gpu>) #GDDR6 [#Nvidia](<https://hardwarebrief.com/hashtag/nvidia>) [#Hardware](<https://hardwarebrief.com/hashtag/hardware>)

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