Apple Announces 'Pro and Tell' Event for October

Apple marketing chief Greg Joswiak confirms a hardware event featuring expected M5 MacBook Pro redesigns and a new OLED iPad mini.

marketing chief has officially announced a 'Pro and tell' event scheduled for the week of October 19, 2026. While specific dates remain unconfirmed, industry rumors suggest the keynote will likely take place on October 27 or October 28.

The event is expected to debut a redesigned featuring a thinner chassis, an OLED touchscreen, and a Dynamic Island punch-hole design. These models will utilize M5 Pro and M5 Max chips, while the iMac and 14-inch MacBook Pro may receive M6 upgrades.

This hardware refresh follows the recent launch of HomeView and a new Apple TV 4K. Additionally, a new featuring an OLED display and a modern processor is anticipated, though reports indicate the tablet will likely retain a standard 60 Hz panel.


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