CEO reported unprecedented memory price hikes during a November 2, 2026, earnings call. The company's manufacturing bill surged by $33 billion in months, following higher costs in the September quarter compared to the June 2026 period.
To mitigate supply pressures, Apple increased its inventory to $11.09 billion. reported NAND prices rose by high-teen percentages in Q3 2026, while secured long-term deals for 2027. also remains a key memory supplier for the tech giant.
Consumers are already feeling the impact through price hikes for Mac, iPad, and iPhone models. The MacBook Pro starting price rose by $400 due to memory costs, and Apple expects these expensive purchasing trends to continue through the December quarter into 2027.