# EVGA Sold GPUs at a Loss to Secure NVIDIA Supply

September 29, 2026 at 12:46 PM

> Former manager Brendon Ray Hedrick reveals EVGA sold certain graphics cards at a deficit to maintain its allocation from NVIDIA.

Former [EVGA](<https://hardwarebrief.com/entity/evga-corporation-q1276384>) product manager **Brendon Ray Hedrick** has revealed that the company sold certain [GeForce](<https://hardwarebrief.com/entity/geforce-q825762>) graphics cards at a loss to maintain its GPU allocation from [NVIDIA](<https://hardwarebrief.com/entity/nvidia-q182477>). Hedrick, who served from 2016 to 2019, detailed these strict operational requirements.

During the Pascal and first-gen RTX eras, EVGA was required to offer at least one model at NVIDIA's advertised starting price. To avoid supply cuts, the firm sold these units at a deficit, resulting in lower-priced cards being almost continuously sold out.

These disclosures provide context for EVGA's 2022 exit from the GPU market and its split with NVIDIA. Tensions over competition from NVIDIA's own **Founders Edition** cards had been a point of internal discussion among EVGA employees as early as 2016.


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