# Nvidia Denies RTX 5090 Discontinuation Rumors

October 18, 2026 at 08:56 AM

> Nvidia executive Jeff Fisher confirms production of the flagship GPU continues despite supply shortages and high European street prices.

**Nvidia** consumer division head **Jeff Fisher** has officially denied rumors that the company is discontinuing the **GeForce RTX 5090**. Speaking in **Taipei**, Fisher confirmed that production continues for the flagship GPU and other GeForce cards despite recent leaks.

The clarification follows a leaker's claim in October 2026 that the card was being axed. While the RTX 5090 recently reappeared on Nvidia's 50-series page with a $1,999 MSRP, it remains unavailable for direct purchase and was briefly removed from the store.

Fisher acknowledged that supply remains extremely limited for the high-end hardware. This scarcity has driven European street prices to approximately €7,000, even as Nvidia shifts focus toward its newly announced **RTX Spark** to bolster its current lineup.


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