AMD has reportedly raised the recommended retail prices for several Radeon graphics cards for the fourth quarter. According to reports from Videocardz and Board Channels, the company informed partners of price adjustments affecting global and Chinese markets.
The Radeon RX 9070 sees the largest hike at approximately 94 euros, while the RX 9070 XT price remains unchanged. In Germany, the RX 9070 currently retails between 670 and 761 euros, with the RX 9070 XT custom designs ranging from 816 to 930 euros locally.
Rising manufacturing and memory costs are cited as the primary drivers for these Suggested Etail Price (SEP) increases. While AMD has not publicly confirmed the worldwide changes as of October 9, 2026, the shift impacts the entire current Radeon lineup.