Former EVGA product manager Brendon Ray Hedrick has revealed that the company sold certain GeForce graphics cards at a loss to maintain its GPU allocation from NVIDIA. Hedrick, who served from 2016 to 2019, detailed these strict operational requirements.
During the Pascal and first-gen RTX eras, EVGA was required to offer at least one model at NVIDIA's advertised starting price. To avoid supply cuts, the firm sold these units at a deficit, resulting in lower-priced cards being almost continuously sold out.
These disclosures provide context for EVGA's 2022 exit from the GPU market and its split with NVIDIA. Tensions over competition from NVIDIA's own Founders Edition cards had been a point of internal discussion among EVGA employees as early as 2016.