Nvidia Denies RTX 5090 Discontinuation Rumors

Nvidia executive Jeff Fisher confirms production of the flagship GPU continues despite supply shortages and high European street prices.

consumer division head Jeff Fisher has officially denied rumors that the company is discontinuing the GeForce RTX 5090. Speaking in , Fisher confirmed that production continues for the flagship GPU and other GeForce cards despite recent leaks.

The clarification follows a leaker's claim in October 2026 that the card was being axed. While the RTX 5090 recently reappeared on Nvidia's 50-series page with a $1,999 MSRP, it remains unavailable for direct purchase and was briefly removed from the store.

Fisher acknowledged that supply remains extremely limited for the high-end hardware. This scarcity has driven European street prices to approximately €7,000, even as Nvidia shifts focus toward its newly announced to bolster its current lineup.


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