Microsoft Patents New In-Game Advertising System
- Microsoft's new patent uses machine learning to display ads during natural gameplay downtimes in exchange for ad-free playtime credits.
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Microsoft Patents New In-Game Advertising System · Microsoft Unveils Project Helix Gaming Hardware · Xbox CEO Warns of Rising Hardware Costs
Microsoft Unveils Project Helix Gaming Hardware
- Xbox head Asha Sharma announced Project Helix, a new family of high-performance devices designed to run both Xbox and PC games.
Xbox CEO Warns of Rising Hardware Costs
- Xbox CEO Asha Sharma addresses rising component costs and announces a new disc-to-digital program for physical game owners.